AT&T - Codes of Culture Outcomes
AT&T (212) Day Recap
AT&T (312) Day Recap
AT&T - Codes of Culture OutcomesHow do you connect with the multicultural millennials, an audience that’s been largely misrepresented by brands? We found the answer in what AT&T stands for: giving people more for their thing. We tapped into the undeniable pride people have in their area codes and created content and experiences rooted in the culture they care about, coming from the voices they respect.Codes of Culture is a celebration of the culture embedded within the various area codes of major cities throughout the US. It celebrates the local codes and customs — the typical things people do, as well as the “if you know you know” moments.
AT&T (212) Day Recap
AT&T (312) Day Recap
info
/
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
